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EduSphere Go-to-Market 90-Day Plan

A comprehensive 90-day plan for launching EduSphere to the market, including key milestones, marketing activities, and success metrics.

GTM Strategy Overview
Key components of our go-to-market approach

Target Audience

Primary: L&D Directors and HR Leaders in mid to large enterprises (500+ employees)
Secondary: IT Decision Makers who influence learning technology purchases

Value Proposition

EduSphere transforms corporate learning with AI-driven personalization, delivering 45% higher completion rates and measurable business impact through adaptive learning paths and advanced analytics.

Positioning

EduSphere is positioned as a premium, AI-first learning platform that solves the engagement and relevance challenges of traditional LMS platforms, with a focus on measurable business outcomes.

Go-to-Market Channels

- Content marketing (whitepaper, case studies, blog)
- Social media (LinkedIn focus, supporting Instagram)
- Industry events and webinars
- Strategic partnerships with content providers
- Direct sales outreach to enterprise prospects

90-Day Timeline
Phased approach to market entry
1

Phase 1: Pre-Launch (Days 1-30)

Waitlist campaign, content creation, beta testing with select customers

2

Phase 2: Soft Launch (Days 31-60)

Early access for waitlist, case study development, targeted outreach

3

Phase 3: Full Launch (Days 61-90)

Public launch, PR campaign, webinar series, partner activations

Implementation Resources

Marketing Assets

  • - GTM strategy document
  • - Launch timeline spreadsheet
  • - Marketing campaign briefs
  • - Content calendar template
  • - Social media posting schedule

Team Resources

  • - RACI matrix for launch activities
  • - Weekly status report template
  • - Launch readiness checklist
  • - Cross-functional team contact list
  • - Escalation path documentation

Measurement Tools

  • - KPI tracking dashboard
  • - Analytics implementation guide
  • - UTM parameter structure
  • - Conversion tracking setup
  • - Weekly reporting template